In this system, you give somebody your prior consent to send you commercial messages. The opt-in system is valid for all forms of communication and allows you to give your free, specific and informed consent, as required by the Privacy Act.
The opt-in system is mainly used when somebody regularly wants to send a massive number of e-mails, for example a newsletter, electronic magazines, promotional offers. You can register by filling in your e-mail address on a specific online form. The idea behind the opt in is to know in advance exactly what you are registering for, so that there are no unpleasant surprises afterwards.
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